1. “Our Casa is your Casa” Billboard
2. Branded Video
3—5. Stills from Branded Video
2. Branded Video
3—5. Stills from Branded Video
While at M&C Saatchi LA, I partnered with my writer to develop a branded film for Casamigos in support of the brand's presentation during its acquisition process. Working exclusively with existing footage, we built the concept "Our Casa Is Your Casa," creating a story that reflected the warmth, simplicity, and hospitality that defined the brand.
The challenge wasn't creating new assets—it was discovering a new narrative within what already existed, proving that thoughtful storytelling can be just as much about editing as it is about making.
The challenge wasn't creating new assets—it was discovering a new narrative within what already existed, proving that thoughtful storytelling can be just as much about editing as it is about making.