MISS GRASS

1. ‘Faces of Cannabis’ Gallery Experience — as experienced by gallery attendees & models

2. ‘Faces of Cannabis’ Gallery Experience Opening — spatial design, GIF

3. Designed Retail Displays, Video

4. Packaging Designs, GIF

5 . “Weed Is A Woman” 4/20 Campaign TV Display, Video

6. “Weed Is A Woman” 4/20 Campaign Social & Digital Touchpoints, GIF

7. “Choose Weed” 4/20 Campaign Cover, 2021 v1 branding

8. Branded Email

CLIO Award – GOLD, 2022
For: Brand Design

Past Writer Partners: Christina Peréz, Noah Sacksteder

Since 2021, I've partnered with Miss Grass through multiple phases of the brand's evolution, helping shape its presence across social campaigns, packaging, retail, experiential design, and printed materials. Working closely with the Head of Creative, I've contributed to the transition from the original brand identity to its current expression while providing creative continuity through evolving teams, product launches, and new market expansion.

One of my favorite projects was designing the experience for the “Faces of Cannabis” gallery exhibition in New York. Working from only a handful of photographs of the space, I mapped the exhibition, planned visitor flow, and developed an environment that reflected the brand's mission of destigmatizing cannabis through the stories of real people. It was a reminder that some of the most rewarding creative work happens when you're asked to imagine a space before ever stepping inside it.

What has kept the partnership meaningful, though, is the work that happens between the larger moments. Designing scalable promotional systems, adapting creative across changing regulations and retail environments, and helping the brand grow while maintaining a recognizable visual identity has made this one of the most rewarding collaborations of my career. Miss Grass' commitment to education, inclusivity, and thoughtful storytelling continues to make each new project feel both challenging and worthwhile.