1. SFF24 Titles
2. SFF24 Official Merch Drop, Social Touchpoints
3. SFF24 x Clare V. Merch Photoshoot & Social Touchpoints, GIF
Photography: Cel Jarvis
4. SFF24 x Cotopaxi Merch Photoshoot & Social Touchpoints, GIF
Photography: Cel Jarvis
5 . 40th Gala Video Celebration
6. SFF24 Retail & Signage In-Situation, GIF
7. SFF24 Single Ticket & Package Social Touchpoints
8. SFF24 ‘How To Fest’ Social Touchpoints
9. SFF24 Site featuring my Italian Greyhound Django in the ‘Shop’
10. SFF24 GIPHY Stickers for Social
11. SFF24 Physical Award
2. SFF24 Official Merch Drop, Social Touchpoints
3. SFF24 x Clare V. Merch Photoshoot & Social Touchpoints, GIF
Photography: Cel Jarvis
4. SFF24 x Cotopaxi Merch Photoshoot & Social Touchpoints, GIF
Photography: Cel Jarvis
5 . 40th Gala Video Celebration
6. SFF24 Retail & Signage In-Situation, GIF
7. SFF24 Single Ticket & Package Social Touchpoints
8. SFF24 ‘How To Fest’ Social Touchpoints
9. SFF24 Site featuring my Italian Greyhound Django in the ‘Shop’
10. SFF24 GIPHY Stickers for Social
11. SFF24 Physical Award
Creative Director: Kristina Mueller
I joined the Sundance Institute creative team to help shape the visual identity of the 2024 Sundance Film Festival across both the in-person and online experiences. Working alongside a small but incredibly talented team, I contributed across nearly every aspect of the festival—from social, editorial, environmental, and print design to merchandise and wayfinding—helping create a cohesive experience across hundreds of touchpoints during one of the world's most recognized independent film festivals.
Some of my favorite projects included planning and art directing a merchandise campaign with Clare V. and Cotopaxi, designing the official festival catalog cover, and helping develop the awards presented to filmmakers. The work demanded equal parts creative thinking, adaptability, and meticulous execution, all within the fast pace of a live festival. It remains one of the most collaborative and rewarding projects of my career.
Being invited back the following year as Festival Lead Creative was an especially meaningful continuation of that partnership.
Some of my favorite projects included planning and art directing a merchandise campaign with Clare V. and Cotopaxi, designing the official festival catalog cover, and helping develop the awards presented to filmmakers. The work demanded equal parts creative thinking, adaptability, and meticulous execution, all within the fast pace of a live festival. It remains one of the most collaborative and rewarding projects of my career.
Being invited back the following year as Festival Lead Creative was an especially meaningful continuation of that partnership.